Relias
Email Marketing Manager
03/2024 – Present

• Manage full-cycle email marketing campaigns for Nurse.com and Wound Care Education Institute, including strategy, graphic design, copywriting, coding, deployment, testing, and analysis, ensuring brand consistency and ROI.

• Develop and write compelling email content, from subject lines to body copy and CTAs.

• Increased Nurse.com’s average open rate by 15% and click-through rate by 2% through targeted segmentation, personalization, and optimized content.

• Led cross-departmental initiatives with product, engineering, and marketing teams to migrate, redesign, and optimize recommendation and subscription-based emails, improving deliverability and user experience.

• Developed and managed automated customer journeys (welcome series, re-engagement, subscription, recommendation campaigns) using behavior-based segmentation to increase active subscribers.

• Designed email campaigns and ROS banners using Adobe Creative Suite, driving brand consistency and increasing campaign recognition through cohesive, high-impact visuals.

• Leverage AI-powered tools to accelerate design workflows, generate and analyze campaign reports, and create data-driven email copy and subject lines, improving efficiency and engagement.

• Managed the rollout of push notification and SMS marketing channels, driving customer engagement through targeted messaging strategies.

Email Marketing Specialist
01/2022 – 02/2024

• Support internal brands with email template creation, responsive design, and strategic planning to improve efficiency and results.

• Created new responsive email templates optimized for deliverability and brand consistency for B2C clients.

• Partnered with marketing teams to analyze campaign data and implement strategic improvements.

Client Support Consultant
01/2020 – 12/2021

• Delivered client training and technical support on marketing tools to enhance user adoption and satisfaction.

• Served as liaison between clients and internal teams to ensure alignment on marketing initiatives and feedback.

• Developed educational resources for continuous client learning.

DZone
Production Coordinator
04/2017 – 12/2019

• Led design and production of 150+ print and digital publications, ensuring high-quality and brand consistency.

• Managed timelines and coordinated cross-functional teams to deliver projects on schedule.